Luiz Santiago

Over 20 years of experience in institutional positioning, branding, reputation management, and corporate communications, combined with growth marketing strategies aligned with business performance and sustainable growth, particularly within the education and services sectors.

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He earned degrees in Business Administration and Journalism, as well as a Master’s degree in Communication from Faculdade Cásper Líbero. He also completed executive education programs in Digital Marketing and Strategic and Economic Human Resources Management at Fundação Getulio Vargas (FGV), Communication with the Market and Behavioral Economics at ESPM, and Marketing Management at Universidade São Judas Tadeu.

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Throughout his career, he has led integrated Marketing and Corporate Communications initiatives focused on brand management, institutional reputation, internal communications, stakeholder engagement, demand generation funnel structuring, CRM integration, and performance optimization.

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He has worked at institutions such as FIPECAFI, Fundação Getulio Vargas (FGV), UNISAL, FAPCOM, Faculdade de Ciências Médicas da Santa Casa de São Paulo, and Fundação Vanzolini, contributing to brand strengthening, qualified demand generation, and sustainable organizational growth.

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He has solid experience in acquisition and relationship strategies throughout the educational journey, including engagement with K–12 students and their transition into higher education.

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Luiz Santiago is also a speaker, corporate training instructor, and professor in higher education at both undergraduate and graduate levels, teaching subjects such as Corporate Communication, Organizational Culture, Branding, Marketing, and Business Management.

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He has completed international extension programs in Advanced Digital Marketing at Harvard University and Strategic Brand Management at London School of Business & Finance. He is also co-author of the book Comunicação e Política (Summus Editorial, 2011).

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His professional approach is defined by the integration of strategy, communication, and business value creation, connecting brand positioning with sustainable growth.