Luiz Santiago, business administrator and journalist, has a master's degree in Communications from Faculdade Casper Líbero and he is a specialist in Digital Marketing from Fundação Getulio Vargas, in Communications with the Market from ESPM and in Marketing Management from Universidade São Judas Tadeu.

As an executive, he has extensive professional experience in Corporate Communications and Marketing management, including strategic planning and consulting in Internal Communications, Events, Brand Management, Digital Marketing, Advertising and Press Relations.

He has worked for 10 years in the education sector, having also developed consulting projects for organizations in the agribusiness, banking, energy, pharmaceutical, quality, health and information technology sectors. Besides lecturing and instructor in corporate training, he teaches in higher education (undergraduate and graduate) in subjects such as Corporate and Institutional Communications, Culture and Corporate Communications, Business Management, Brand Management, Digital Marketing, Media Planning, and Public Relations.

Santiago had studied international extensions in Advanced Digital Marketing - Media Planning and Strategy (Harvard University) and Strategic Brand Management (London School of Business & Finance). He is currently part of the Executive MBA in Strategic and Economic Management of Human Resources (FGV). He is co-author of the book “Communication and Politics” (Summus Editorial, 2011).